Could Audi revive Horch as luxury sub-brand to rival Mercedes-Maybach?

High Gear Media Network Feed Viknesh Vijayenthiran

2019 Audi A8Get ready for the potential revival of another historic German luxury brand. Audi is reportedly planning to resurrect Horch as an ultra-luxury sub-brand to challenge Mercedes-Maybach. Citing company insiders, Automotive News (subscription required) reported Monday that a range-topping A8 sporting a Horch badge will be introduced when the Audi...

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